Japan's first next-generation showroom of the internet age

"TSUTAYA ELECTRICS + (Plus)" is a next-generation showroom where you can have hands-on
experience with unique products from around the world and participate in product development
through communication with product creators.
Experience "TSUTAYA ELECTRICS +", a place where the future of lifestyle-changing products is born.


TSUTAYA ELECTRICS + provides customers with "experiences" that can be enjoyed with all five senses, allowing them to directly touch and feel home appliances, sundries, foodstuffs and the most recent pre-release products that have all been developed using superior technology.

Communication with product creators

The world is overflowing with unique ideas. However, only a handful of products reach the stage where they are actually manufactured and distributed.
TSUTAYA ELECTRICS + is a gathering place for future products, including those in the process of being crowdfunded.
By giving user feedback to product creators, you can support and participate in product manufacturing.

Original curation

Curators at TSUTAYA ELECTRICS + take a unique viewpoint in their determination to compile and introduce real information that is usually difficult to catch, such as the profiles of product creators and the thought that they put into product development and design.

Access/Store Hours


Tokyu Railway Denentoshi and Oimachi Lines: 4-minute walk from Futako Tamagawa Station.
Tokyu and Odakyu Bus: 2-minute walk from Futako Tamagawa Station.
From central Tokyo: 2.6km from Yoga Exit, Metropolitan Expressway From Yokohama: 2.8km from Yoga Exit, Tomei Expressway
1.6km from Tamagawa Exit, Daisan Keihin Expressway

Parking Information

Use the parking lots for Futako Tamagawa Rise Shopping Center.
Parking costs 300 yen per 30 minutes, on weekdays first 30 minutes free (no charge)
Purchase 2,000 yen (with tax) or more -1hour free
Purchase 5,000 yen (with tax) or more -2hour free
Purchase 7,000 yen (with tax) or more -3hour free
Please confirm details at the parking lot.

Bicycle Parking

Use the bicycle parking at Futako Tamagawa Rise Shopping Center.
Bicycle parking is free up to 3 hours.
Please confirm details at bicycle parking areas.

Opening Hours

09:30AM-9:00PM 7days a week

Open 365 Days (except Jan.1)


Terrace Market, Futako Tamagawa Rise S.C.
158-00941-14-1 Tamagawa, Setagaya-ku, Tokyo

Contact Us

― Futako Tamagawa TSUTAYA ELECTRICS ―

MAIL tsutayaelectricsplus_info@ccc.co.jp

Analysis is being conducted to consider ways to improve product development

Using data obtained from cameras installed in "TSUTAYA ELECTRICS +" of Futako Tamagawa TSUTAYA ELECTRICS, Tsutaya Kaden Enterprise Co., Ltd. (hereinafter referred to as "we") we conduct careful analysis using customer attributes and behavioral data to thoughtfully consider ways in which the production process can lead to consistently better product development.

Please experience and sense "TSUTAYA ELECTRICS +" after confirming and accepting the following:

About the handling of information

- Camera image data and behavioral image data taken within our store area is processed into feature quantity data and pilot data and is ultimately translated into information such as customer attributes and a stay time per product. The original image data, feature quantity data, and pilot data are destroyed immediately after being processed and neither we, nor the exhibitors, are able to confirm this data.

- The image data, feature quantity data, and pilot data are not linked to T member information or any other customer information that we retain.

- Customer attributes, the stay time for each product, and other relevant information are further statistically processed, and this data is provided to exhibitors to be used for the development of the relevant product.

Photographing period: from April 5, 2019
Number of cameras: 37 cameras within the "TSUTAYA ELECTRICS +" area
Data to be obtained, processed, extrapolated, and analyzed from the image
 [Obtaining] Image of the customer's whole body, including the face, and behavior
 [Processing] Data indicating customer characteristics and pilot data generated from images of the body, including the face, and behavior
 [Extrapolating] Customer attributes (gender and age group)
 [Analyzing] Movement, stay time, and products picked up by the customer while within the area

[Contact details regarding this matter]
Tsutaya Kaden Enterprise Co.,Ltd.
E-mail : tsutayaelectricsplus_info@ccc.co.jp